There’s a new Fashion in our Equine “Town”… Casa Borrell is ready to amaze the equestrian world with its new fashion input. Longines Global Champions Tour show jumper, Saori Tsuda has developed a new brand behind her desk, in the saddle and around the barn.
Who are the people behind Casa Borrell?
That would be just me…
I do absolutely everything in the business from the design process all the way to marketing the brand and sales. But clearly, there’s many people behind the whole process which I owe the world to. I couldn’t be where I am without my amazing working team, friends and family (Even my horses that I had to sell to have funds to start this business)
How did the idea start do bring yet another brand on the market?
When riding in Europe I realized how difficult it is to be moving from show to show, getting back home, wash your show clothes, pack and leave the day after still having to look impeccable. That’s when the idea started – I wanted to create riding apparel that would fulfill the needs of a rider’s hectic life – elegant but sporty at the same time.
Why horses and where did the passion for horses originate?
My grandmother and mother both used to ride but just horses from the farm so it has been part of my life since I can remember. I took my first riding lesson when I was 4 and since then I fell in love with the sport.
What is the most rewarding part of your job?
The most rewarding part is that I get to do something involved with my horse passion. Besides that, there’s nothing more rewarding than seeing your finished designs at the end of the production process.
What distinguishes your company from others?
I use sustainable fabrics on my jackets. These fabrics go through a process to make sure there’s no harm to the environment and the workers behind it. Riders spend so much time connected with nature and they should be more aware on how important this is.
What is your market approach and how do you see the future?
I will be doing the Winter Equestrian Festival at Wellington, Florida from February 1st until April 2nd. After that, it’s still undecided as of which shows I will be doing next but I’m also planning to launch an online store (we’re still working on it) where you can customize your own jacket or just buy some of my other products.